Green Party in Carleton Mississippi Mills

Full article: http://www.nytimes.com/2009/04/06/business/energy-environment/06green.ht...

"I am the devil," pronounced Matthew Rose at a conference Friday at Baruch College in New York City. The topic at hand was "greenwashing," that rather nebulous term used by advocacy groups, the news media, consumers — and even business competitors — to describe specious corporate claims of environmental stewardship."

"What to do, after all, when a company exploits a minor but true green data point to the exclusion of its larger environmental record, or peddles meaningless green images and aphorisms?

At some point, deference is given to free speech, Leonard L. Gordon, director of the Northwest regional office of the F.T.C., said at the greenwash conference Friday, and the agency has not been in the habit of challenging such ads."