For full article:
http://www.vancouver2010.com/en/news/feature-stories/-/65882/32574/jkat6...
"Based on close consultations with World Wildlife Fund Canada (WWF-Canada) and the David Suzuki Foundation, Coca-Cola has created the first-ever Environmental Torchbearer Program for an Olympic Torch Relay. The program will be activated during Canada’s 2010 Olympic Torch Relay for the Vancouver 2010 Olympic Winter Games, beginning October 30, 2009.
Coca-Cola’s Green Torch Relay Program encourages Canadians to pledge small lifestyle changes for the environment in exchange for the opportunity to carry the Olympic Flame. For North Americans, that may include turning off the water when brushing your teeth, biking or walking instead of driving, or washing clothes in cold water and then hanging them out to dry. The Green Torch Relay is one element of Coca-Cola’s Olympic Games Sustainability Plan.
Coke selected Gerald Butts, president and chief executive officer of WWF-Canada, as the first environmental Olympic Torchbearer.
Green Team Torchbearers
Members of the Mississauga Braves Hockey Association are the first chosen to participate in the Vancouver 2010 Olympic Torch Relay, marking the first time a team will be allowed to carry the Olympic Flame. This hockey association based in Ontario, Canada makes diligent efforts to reduce environmental impacts by committing to simple initiatives such as carpooling, washing uniforms in cold water and hanging them out to dry, donating old equipment, and drinking from reusable water bottles.
“One of the environmental initiatives that I’m most proud of is carpooling because it cuts down emissions into the air and you get to travel with your friends,” said 13-year-old Mississauga Braves hockey player Kevin Mellegers.
Environment-Friendly Tips from the Mississauga Braves
•Carpool
•Use energy-efficient appliances
•Wash clothes in cold water and hang them out to dry
•Recycle old hockey equipment or give it to charity
•Turn off computers, printers, stereos and televisions when not in use
•Do not use gas or electric lawnmowers (old-fashioned push mowers do the job)
•Program your thermostat to what is needed
•Turn off lights when not needed
•Buy reusable shopping bags, not plastic
•Buy reusable mugs and water bottles to reduce waste from disposable cups (that’s for you too, hockey parents and fans)"